OK. So this one shouldn’t be too much of a surprise. “The Hunger Games” ruled the box office roost this weekend, taking in a truly insane $155 million, propelling a 111 percent increase in ticket sales over the weekend before.
Anyone who doesn’t think this won’t end up a Harry Potter-style, cash-gobbling franchise has another thing coming. It’s probably only a matter of time before the amusement park rides open.
From BoxOfficeMojo, here’s the weekend, by the numbers:
|1||N||The Hunger Games||LGF||$155,000,000||–||4,137||–||$37,467||$155,000,000||$78||1|
|2||1||21 Jump Street||Sony||$21,300,000||-41.3%||3,121||–||$6,825||$71,051,000||$42||2|
|3||2||Dr. Seuss’ The Lorax||Uni.||$13,100,000||-42.5%||3,677||-92||$3,563||$177,300,000||$70||4|
|5||5||Act of Valor||Rela.||$2,062,000||-44.8%||2,216||-549||$931||$65,942,000||$12||5|
|7||6||A Thousand Words||P/DW||$1,925,000||-47.0%||1,787||-108||$1,077||$14,926,000||$40||3|
|8||N||October Baby (2012)||Gold.||$1,718,000||–||390||–||$4,405||$1,718,000||–||1|
|10||8||Journey 2: The Mysterious Island||WB||$1,373,000||-42.5%||1,340||-595||$1,025||$97,155,000||$79||7|
Meanwhile, the New York Times takes a look at World Wrestling Entertainment’s adventures in the movie biz.
The global brand has its hands in a pair of action films, “The Day,” and “No One Lives.” It even managed to convince Hugh Jackman to participate in a recent episode of its weekly “Monday Night Raw” series.
Here’s the nut graf:
“With 13 pay-cable events each year, six television broadcasts a week, a line of Mattel action figures and various other properties, WWE has the kind of marketing clout that should be able to give its film projects — previously dominated by mediocre vehicles for fading wrestlers — the juice they need to be commercial. Successful. Maybe even respectable.
“To some degree we’re under a microscope,” Mr. Luisi said of WWE Studios, “because people are scratching their heads a little bit and saying, ‘What exactly are they up to here?’ ”
He likens the wrestling powerhouse to the Walt Disney Company, smiling as if to acknowledge the incongruities. “We have a very iconic brand; we have a core of fervent fans; we have motion-picture production, television productions, live events, consumer products, digital and social media,” he said before adding: “It’s certainly a brand very different from the Disney brand, and we are TV-PG. But we’re a family brand at the heart. You wouldn’t think of it that way. But you wouldn’t expect to see the Muppets on ‘Monday Night Raw,’ and there they were.”