Who’da Thunk It?
The third installment of the “Paranormal Activity” is on pace for a $50 million opening, The Wrap reports. With Halloween just about a week away, it’s a reminder that studios rarely lose with a good scare.

Here’s the nut graf:

“Paranormal’s” $8 million in midnight sales is a franchise record — 30 percent higher than the $6.3 million “Paranormal Activity 2” took in at midnight shows in its opening weekend last year.

The weekend’s other debuts aren’t faring so well: Estimates have “The Three Musketeers” grossing just short of $3 million on Friday. If trends continue, the film will be in fourth place for the weekend, behind “Paranormal” and carryovers “Real Steel” and “Footloose.” Estimates don’t have “Musketeers” cracking double-digits for the weekend.

Read the full story here.