The Wrap asks the question that many of us (like me) have about Disney’s big-budget adaptation of Edgar Rice Burroughs’ “John Carter” stories.
Namely, will it be a hit/ Will audiences plunk down their $7.50 or $9.50 or $1,423.57 (if it’s in 3d) to see the big-screen adaptation of a character that was hip during their great-grandparents’ time and has largely been forgotten until now?
Here’s the nut graf detailing what’s at stake with the $250 million film:
“A film of this size and scope typically requires a marketing budget of roughly $120 million, adding to the price tag.
All eyes are on Disney to see if the studio can turn the lead character from Edgar Rice Burroughs’ once beloved, now largely forgotten 11-volume Mars series into a $700 million blockbuster. Its director, Andrew Stanton, admitted to the New Yorker in October, that it will have to gross that much worldwide to justify a sequel.
That’s more than “The Twilight Saga: Eclipse,” “Pirates of the Caribbean: The Curse of the Black Pearl” and “Iron Man” have banked during their theatrical runs.
Only one March release, “Alice in Wonderland,” has ever exceeded that benchmark, and it was able to rack up over $1 billion globally thanks in no small part to the combined talents of Johnny Depp and Tim Burton.”
Read the full story here.