With marketers jumpy about the fate of the big-budget Sci-Fi epic, Hollywood is leaving no stone unturned to get audiences into the theaters for the big-screen adaptation of Edgar Rice Burroughs’ little-known pulp hero. In fact, here’s a new poster (which will be handed out free to midnight iMax attendees on opening night):

Pretty epic, right? Nearly as epic as the efforts to build hype around the movie.

(h/t SlashFilm)